Some of you may know that one of my goals in life is to become a graphic designer in some capacity. I still have yet to find which part of design really moves me so I've dabbled in UX, graphic design (for print and editorial) and even web design. More recently I've been interested in branding. How can I create an identity for an idea? How do I bring it to life, give it a voice and most importantly create something that would emotionally engage people?
When Ethan and I started our pop-up dinner series Finna Dinna, we didn’t put much thought in what Finna Dinna really meant or how we wanted it perceived. We were only driven to host a simple dinner party for friends with a menu Ethan would create. I created a nice invitation and menu and decorated our table scape with what I thought our friends would be impressed by.
After our second dinner in 2016 (our first was 2014), I started to think seriously about creating a logo for Finna Dinna. At that point Ethan was growing in his profession as a chef and we wanted to continue to make Finna Dinna better for our guests. So I designed a simple logo that would adorn our Instagram, which we started in 2016, and our menus and any gifts we could have our guests take with them.
Finally creating a face for our dinner emboldened us to deliver a high-quality and unique experience for our friends. And it opened the door for us to consider moving these dinners beyond our living rooms and dining rooms and into a public space, open to more people in addition to our friends and family.
For this project I was definitely most excited about the stamp. And while it didn’t get debuted at the last dinner— yes, I ordered a custom-made wood-branding iron.
Ethan and I strive to execute quality work every time in our realms of creativity. For us, what sets something from good to great, is all in the details. Everything, from menus to Snapchat filters, and courses to platings, was designed with intention, care and detail. If Finna Dinna left an unforgettable impression on someone, then we did what we set out to do.
You can read more about the actual dinner via Ethan.